project:
peace museum
peace museum
status:
on hold
on hold
about
I was approached by private investors to help with a new platform for the initial failed vango art to consumer website. The new update was designed to help artists create sustainable income and advance their career at the same time creating a new usable database for pieces sold, envisioned to chart and understand cultural and art trends among other factors.
role
I was brought on to help with art direction, layout, and translate objectives into actionable features and direction for future site.
I was approached by private investors to help with a new platform for the initial failed vango art to consumer website. The new update was designed to help artists create sustainable income and advance their career at the same time creating a new usable database for pieces sold, envisioned to chart and understand cultural and art trends among other factors.
role
I was brought on to help with art direction, layout, and translate objectives into actionable features and direction for future site.
problem
The previous company failed to understand the art market consumer psychology. Status of site was in debt with zero revenue.
approach
Change selling platform, psychology and selling strategy to mirror those of existing fine art houses.
